After pitching 'Brand Amdavad' at home, Amdavadi realtors are now cementing plans to hard sell Amdavad realty to non-resident Gujaratis (NRGs) right at their doorstep.

For the Gujarat Institute of Housing and Estate Developers (GIHED) has joined hands with the Association of Indian Americans in North America (AIANA) to host their first international property show at the second 'Chaalo Gujarat: World Gujarati Conference' to be held at New Jersey in August 2008. The first conference was held in New Jersey in September 2006.

The three-day conference-cum-exposition, in which nearly 50,000 NRGs are expected to participate, will primarily see Ahmedabad-based realtors pitch Amdavad as well as upcoming residential and commercial property projects worth over Rs 20,000 crore to NRGs.

What's more, the property fair will also showcase a glitzy Amdavad of tomorrow, replete with mega projects like Gujarat International Financial Tec-City, Sabarmati riverfront project, Bus Rapid Transit System, new international airport as well as a 3-D colour laser show and special film.

"We have booked an entire pavilion of nearly 100 stalls to showcase Brand Gujarat and Brand Ahmedabad. We already have confirmations from nearly 40 realtors to participate at the show," said GIHED president Shekhar Patel, adding that efforts were on to rope in realtors from Rajkot, Vadodara and Surat as well.

According to Patel, the objective was to aggressively market the attractive, low-cost real estate available in Gujarat and Ahmedabad in particular, internationally.

"The NRG interest in Gujarat realty has been increasing over the past couple of years with hordes of Gujaratis, who flock home annually, scouring the state for property. What better way to cater to them than pitch property right at their home?" said Patel.

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