North-Eastern States Join Indian Hospitality Boom

Tripura’s capital city Agartala’s rise as an economic growth centre has elicited the attention of real estate developers and hoteliers. Ginger Hotels is one of the several hoteliers to start an establishment in the city, which was inaugurated earlier this week.

The state government has welcomed the Ginger Agartala, which is the first
three-star hotel in the city. The hotel opens up opportunities for Agartala
to host events and conferences as the lack of these were an impediment
for the state.

With new hotel projects already on the anvil, Agartala is
gearing up for a tourism boom to boost its economy, presently banking
on oil and natural gas.

For Roots Corporation, which runs the Ginger brand, this is its first
hotel in the north-east, and the company is deliberating on another
in Guwahati.

The three-star hotels are reasonably priced and find favour
amongst business travellers. The 15-month Ginger Agartala project involved
an investment of Rs.15 crore.

On the other hand, the Residence chain of boutique hotels and serviced
apartments has carved out a niche segment in India’s hospitality segment.

It has announced ambitious plans of setting up 10 more such properties
by the end of next year. From its current chain in Bangalore, Delhi and
Hyderabad, the company will expand to Chennai, Cochin, Pune, Gurgaon and
Noida